Essential Beauty: Why waterless cosmetics are transforming body care and the planet.

The future of beauty is dry — and alive.

For decades, water was the invisible ingredient in the cosmetics industry. In many products, it can represent up to 80% of the formula.

But in the face of climate change and global water scarcity, conscious beauty has begun to look in another direction: using less to care more.

Cosmetics formulated with little or no water reduce waste, eliminate the use of harsh preservatives, and increase the concentration of natural active ingredients.

It's a return to the essentials — and the essentials never hurt anyone.

Pure formulas, activated by touch.

At Cabano, this philosophy translates into powder shampoos — intelligent formulas that awaken when they come into contact with bathwater.

In just a few seconds, the powder transforms into a light foam, restoring shine and vitality to the hair without harming the scalp or the planet.

It's science and nature dancing together.

With each use, the act of care takes on new meaning: less packaging, less transport, less impact — and more presence.

The chemistry of the living forest

According to research from the Federal University of Uberlândia, "waterless" cosmetics use ingredients that effectively and nutritiously replace water:

• Coconut oil – rich in lauric acid, it nourishes and strengthens hair.
  
  

• Jojoba and argan oil – balance oiliness and restore natural shine.
  
  

• Vegetable butters – deeply moisturize and protect against external aggressors.
  
  

• Botanical extracts – such as aloe vera and green tea – offer calming and antioxidant effects.
  
  

The absence of water also means the absence of synthetic preservatives, making the product gentler on sensitive skin and hair.

Sustainability that starts with the formula and goes beyond.

By removing water from the formula, not only is the consumption of this resource reduced, but also the weight and volume of the packaging, thus decreasing CO₂ emissions during transport.

Recyclable aluminum packaging, like that from Cabano, reinforces the commitment to a sustainable life cycle — plastic-free and purposeful.

Clean beauty is also an ethical attitude.

It's about giving back to the forest what it offers, and reciprocating with conscious choices.

A new beauty ritual

Taking care of yourself can be a political act.

By choosing a Cabano product, you participate in a movement that understands beauty as part of a living ecosystem.

Each particle of dust carries power and respect — because when water arrives, it comes to activate, not to waste.

Cabano. Clean beauty, living forest.

Original formulas, without excesses, that respect nature's timing and the body's balance.